Visioning
With our technology, complex ideas become clear, and the future takes shape today.
Zubr’s staff are experienced virtual worldbuilders: whether we’re producing immersive, dystopian cityscapes for the Ministry of Defence, or empowering communities with AR tools for citizen-led urban renewal.
We use immersive technology to turn speculative futures into tangible, navigable realities. From exploring climate scenarios and simulating policy impacts to visualising urban developments, our XR experiences help clients examine new perspectives – allowing them to anticipate and shape the future with confidence.
We’re redefining future visioning with cutting-edge simulations, interactive urban planning tools, and data-driven modeling. By overlaying designs onto real-world environments and animating complex scenarios in 3D, we create intuitive, visually-compelling tools that enhance decision-making and unlock new possibilities.
Expertise
Defence and security
At Zubr, we bring innovation to the defence sector by combining strategic thinking with cutting-edge immersive technology. Our XR solutions support training, simulation, and scenario planning, providing secure and precise virtual environments for critical decision-making – all packaged within our refined designs.
From battlefield simulations to intelligence visualisation, we design bespoke tools that enhance situational awareness and operational readiness. By merging realism with reliability, our immersive experiences help defence teams plan, prepare, and adapt with confidence.
In an ever-evolving landscape, our technology ensures that the future of defence is both tactical and visionary.
Climate change and ESG
As climate and ESG considerations take center stage, Zubr is pioneering sustainable, interactive experiences that drive awareness and inspire action. Our immersive technology brings environmental challenges to life – whether visualising rising sea levels, demonstrating the impact of green infrastructure, or promoting responsible construction practices.
By blending innovation with eco-conscious design, we create engaging, data-driven experiences that help industries, policymakers, and communities make informed, sustainable choices. Together, we can shape a more responsible and resilient future.
Urban planning
The construction industry thrives on collaboration and innovation, and digital tools, including AR and VR, are shaping the industry’s future in exciting ways. At Zubr, we are committed to driving this transformation, helping the industry embrace new opportunities for teamwork and creativity. Our immersive urban planning tools seamlessly merge aesthetics with robust safety solutions, allowing architects, developers, and policymakers to visualise spaces before they’re built.
At Zubr, we prioritise well-being, efficiency, and sustainability, so you can carefully construct future landscapes with ease. In the digital realm, proposed designs are overlaid onto real-world environments, simulating key data such as pedestrian flow or safety measures. By integrating XR technology into the planning process, we help shape cities that are smarter, safer, and built for the future.
