Zubr AR & VR Binoculars
Turn any view into an experience.
Our AR and VR Binoculars combine cutting-edge spatial software with timeless, intuitive design.
No apps. No downloads. Just peer through the lenses, and enter another reality.
VR & AR binoculars projects
Content options
Content creation or integration are priced separately. Contact us for a quote.
Virtual reality binoculars
Transform the world around you.
Augmented reality binoculars
Add a new layer to reality.
Single Freestanding Binoculars
Stationary, self-contained time machine.
We took the beloved seaside viewer telescope design and enhanced it with powerful AR/VR hardware. The result is a stationary, self-contained time machine that seamlessly overlays historical reconstructions, animated scenes, and data-rich visuals onto the real world. All units include a child stand, making them suitable for a wide age range.
Robust, weatherproof, and made to perform in outdoor and high-traffic public spaces. Our classic Single Freestanding Binoculars are already installed in many locations across the world – from city centres to heritage sites to theme parks.
Dual Freestanding Binoculars
Our dual-head unit is engineered with accessibility in mind.
One viewer is at a standard height with a child stand, and the other is fixed at a child/wheelchair-friendly level. Both offer the same astonishing digital experience; because every visitor deserves a front row seat to the past, present, or future.
Designed to comply with ADA accessibility guidelines for reach ranges and operable controls.
Handheld Binoculars
Your pocket-sized portal to another world.
Our lightweight, portable AR/VR binoculars are designed for flexibility and freedom. Hand them out at events, use them on guided tours, or offer them as part of a visitor package. With GPS-triggered content, accessible handling and no touchscreens, they deliver interactive trail experiences with ease.
Powering every experience behind the scenes.
Meet our bespoke Zubr Binoculars Software: a reliable platform built around the needs of visitor attractions and public spaces.
Designed to be simple to launch, operate and manage, our software runs natively offline with low power and sleep states for efficient binoculars operation. Flexible content management supports multiple scenes on a single unit, whilst automatic reboot, fallback protection and thermal mitigation help ensure reliable performance. Built-in analytics provide usage insights with optional remote monitoring and support for rapid maintenance and troubleshooting.
Hardware Pricing
Invest in our binoculars with your capital budget and maintain them for years to come. Indicative prices are shown above.
Single Freestanding unit from £20,000. Dual Freestanding unit from £30,000. Handheld Binoculars from £4950.
Hire our units for temporary events and activations, for periods of up to one year. Contact us for a tailored quote.
High footfall opportunity? Monetise your binoculars installation with a contactless card reader, via a revenue share agreement. Share your historic and projected footfall data with us and we’ll prepare a proposal based on your site.
We offer a range of discounts, including 10% off multiple purchases, bespoke pricing for larger orders of 10+ units, and designated discounts for nonprofits and registered charities. Contact us to find out more.
Prices exclude shipping, taxes/duties and content development.
Our Guarantees
Built to last. Backed by us.
Designed to perform reliably in demanding visitor environments, our binoculars are built for the long term. From robust hardware and dependable performance to ongoing support, we stand behind every unit we deliver.
Buy Back Guarantee*
We’ll buy back your binoculars at a minimum of 25% their original hardware price value for up to 10 years.
95% Uptime Guarantee
Subject to adherence to our maintenance requirements, the binoculars will keep working away whatever the weather.
Increased Dwell Time Guarantee
Our binoculars will keep your guests hanging around for longer, or we’ll work with you for free to improve the content.
Metalwork Guarantee*
Wherever you install it, we guarantee the quality of our metal workmanship for 5 years.
* Freestanding units only
Proven worldwide.
Zubr Binoculars have been enhancing the visitor experience across culture, heritage, visitor attractions and marketing across the world for the past 5 years.
9+
Host Countries
24+
Cumulative years installed
500k+
Estimated uses
See the benefits.
AR camera view
Virtual scene view
Colour customisation
360 Panoramas
Wheelchair accessible version
Weather & vandal resistant
Low power consumption
Gamification and interactivity
Analytics
Easy servicing
AR info points
Shipping worldwide
See the benefits.
Reveal the unseen.
Bring hidden histories, lost perspectives and impossible worlds vividly into view.
Immerse without isolating.
Accessible hardware and intuitive controls engage diverse audiences, without the isolation of VR headsets.
Make any site a destination.
Enhance views, entertain families and invite exploration.
Instant access to digital content.
No apps, downloads or logins mean visitors can access digital interpretation straight away.
Built for the real world.
Industrial-grade hardware made for weather, crowds and years of public use.
Turn engagement into revenue.
Unlock additional spend with increased dwell time and optional contactless payment features.
Download our app to try Zubr Binoculars in Augmented Reality
See how our Freestanding Binoculars could look in your own space before you install them – with our Zubr Binoculars app.
Simply tap to place a scale 3D model of the binoculars in AR, explore different colour options and capture screenshots of your vision.
FAQs
Zubr’s AR/VR Binoculars are custom-built units that allow users to access immersive content simply by looking through a viewer – no apps, phones, downloads, or tech skills needed. Zubr’s Binoculars are engineered from years of R&D and designed for museums, heritage sites, public spaces, marketing tradeshows and more.
Zubr Binoculars enable immersive Augmented and Virtual Reality experiences that overlay digital content onto real-world surroundings. Users can explore historical reconstructions, animated elements, futuristic landscapes, and more – perfect for heritage sites, museums, zoos, theme parks, scenic viewpoints, and more!
Our Dual Freestanding Binoculars are designed with two binocular heads at different heights, ensuring accessibility for children, wheelchair users, and visitors of all abilities. This inclusive design, paired with the intuitive operation of all models, guarantees an enjoyable user experience for everyone.
Zubr’s AR/VR Binoculars are more accessible, intuitive, and public-friendly. Zubr’s units eliminate friction and make high-tech experiences feel effortless.
Not at all! Zubr Binoculars are designed with ease of use in mind. Visitors simply look through the lenses to explore immersive digital content. Our software is user-friendly and powered by gaze-activated technology, making interaction seamless and engaging for users of all ages and technical backgrounds.
Zubr Binoculars are highly versatile, ideal for heritage sites, museums, tourist attractions, public parks, theme parks and more! Thanks to their durable, weather-resistant design, they are suitable for outdoor use, enhancing the visitor experience wherever they are placed.
Yes, absolutely! Zubr Binoculars can be tailored to suit the unique demands of your site or attraction. The hardware can be produced in a variety of colours to match branding or site themes, whilst the digital content is entirely customisable to showcase location-specific experiences, such as historical narratives, local wildlife, or futuristic designs. This ensures a memorable, one-of-a-kind visitor experience.
Minimal – especially with binocular units or app-based experiences. Zubr provides extensive handover documentation, access to our dedicated support portal, alongside options for hands-on inductions, to empower teams to take ownership of their projects with confidence.
The Freestanding Binoculars offer a hands-free, stationary experience, ideal for fixed installations at busy attractions or viewpoints. The Dual Freestanding model provides enhanced accessibility for visitors of all heights and abilities. The Handheld Binoculars, on the other hand, are lightweight and portable, perfect for guided tours, trails and on-the-go exploration.
Zubr’s design minimises long-term upkeep, with weatherproof and vandal proof casings. Zubr also offers ongoing support packages to ensure your binoculars continue to run smoothly long after installation.