Entertainment Venues
Making memories together through Zubr's immersive digital experiences
Trusted by leading entertainment venues
From theme parks and wildlife attractions to sports and cultural venues, Zubr creates experiences visitors simply can’t get at home.
At Zubr, we understand the unique demands of attracting and engaging visitors in the entertainment and tourism sector. With tourism giants reporting record losses, and the cost of living crisis encouraging more families to stay at home, venues aren’t just competing with each other – they’re competing with the comfort and convenience of home entertainment.
Our expertise spans a wide range of interactive solutions, whether it’s installing our innovative Zubr binoculars so guests can glimpse scenes from their wildest dreams; creating AR trails where they can collect tokens from their favourite characters; designing bespoke mobile apps that offer engaging minigames to teach visitors about the natural world; or developing expansive VR experiences that transport them to uncharted territories for unforgettable adventures. Our team approaches each project with the spirit of Imagineering, ensuring every detail is designed to delight, surprise, and immerse visitors fully.
We help venues embrace emerging technologies to ensure their visitors can enjoy dynamic content that’ll keep them talking all the way home. By integrating seasonal campaigns, utilising viral trends, or engaging with important discourse, our immersive VR attractions are not only engaging but also flexible. This means we can create repeatable content strategies that will see a return on investment, offering your visitors novel experiences that enhance their time at your venue.
Transform your venue into a destination for unforgettable, shareable moments. With Zubr’s digital experiences, visitors will discover new reasons to explore, interact, and talk about your attraction long after their visit.
“I don’t want the public to see the world they live in while they’re in the park. I want them to feel they’re in another world.” - Walt Disney
Location, location, location
Entertainment venues are rooted in their physical spaces – and that location is often central to their brand identity and visitor appeal. Whether it’s the leafy landscapes of Kew Gardens, or the vibrant worlds of Europa Park, place is part of the story. Immersive VR attractions offer powerful ways to celebrate, enhance, and extend that sense of place whilst respecting the venue’s canon and established lore.
We understand that travel limitations can affect attendance, so our goal is to create impactful experiences that make the journey worthwhile – or even allow audiences to explore from home, inspiring future visits. Meet your favourite characters, peruse site offerings from the comfort of your own home, get immersive glimpses and plan your adventure – our immersive solutions will build your visitors’ excitement before they’ve even booked their tickets.
But immersive content can do so much more than drive temporary spikes in attendance. Zubr provides adaptable digital platforms for venues and attractions to deepen existing stories, introduce new layers of lore, and give guests reasons to revisit familiar landscapes with fresh eyes. Our experiences become an integral part of your storytelling strategy, not just short-term installations.
Immersive solutions can also play a practical role in enhancing the visitor journey. By activating low footfall areas with interactive content, you can increase dwell time and encourage guests to explore your full site. From wayfinding tools that help visitors navigate intuitively, to AR games or mini experiences that entertain guests whilst queueing, our technology keeps audiences engaged, informed, and immersed in your venue’s narrative every step of the way.
With Zubr, every corner of your venue can become an opportunity to delight, educate, and surprise your visitors. We begin every project with Blue Sky thinking, brainstorming the limitless possibilities before refining them into achievable, high-impact solutions.
We put the values of your venue first
Whether your focus is conservation, community, culture, or commerce, Zubr tailors each immersive experience to reflect your venue’s values and your visitor’s needs. Collaboration is central to our approach – we work closely with your team to deliver meaningful, measurable results.
For venues prioritising sustainability or future-focused initiatives, we design immersive experiences that are conscious of environmental impact. From simulated VR environments that let visitors explore and understand hidden natural processes to interactive AR storytelling about conservation, our digital experiences inspire action and extend your message to audiences worldwide.
We understand the nuances of working with niche communities and specialist venues. Our digital deliverables are bespoke, tailored to your audience, whether they’re sports fanatics, wildlife enthusiasts, or business tourists attending their next conference (see Marketing and Tradeshows).
We build on your existing materials to create cohesive experiences that enhance visits to your venue and expand on your intellectual property (IP). Our digital content can stand alone or compliment your existing features, serving as a continuation of your permanent stories rather than a short-term overlay – encouraging repeat visits and deeper engagement.
We help you maximise commercial opportunities and attract new audiences through immersive technology, which is proven to drive visitor numbers and inspire them to engage with the world around them, not ignore it.
With a variety of approaches and hardware models, we also create new avenues for onsite revue. From card reader enabled AR/VR binoculars to modular experiences that can be refreshed with the seasons or evolving trends, this flexibility keeps your offer current and appealing to audiences of all ages and backgrounds.
Why work with us?
We’ve worked closely with leading entertainment venues across the globe to design and deliver immersive digital experiences that delight visitors and enhance brand identity. You can trust Zubr to create experiences that seamlessly integrate with your venue’s ethos and operational goals.
Develop inhouse IP
We work closely with your internal teams, from marketing through to operations managers, to ensure our immersive experiences complement your existing visitor offering, and boost your venue’s story, lore, or heritage.
Proven cross-sector experience
We’ve partnered with a wide range of entertainment venues - from national landmarks to independent attractions - meaning we understand the operational realities, creative ambitions, and visitor expectations of your sector.
Modular, scalable solutions
Whether you need a single AR activation or a fully integrated mixed-reality experience, our modular approach means your content can grow and evolve alongside your venue, keeping it relevant season after season.
Commercial and creative balance
We understand that visitor engagement must go hand in hand with commercial return. Our solutions are built to increase dwell time, drive repeat visits, and create new on-site revenue opportunities.
Sustainability-minded design
We take a conscious approach to digital production, designing immersive experiences that minimise waste, maximise longevity, and amplify important messages around conservation and climate awareness.
Reliable hardware and software
We provide robust, venue-ready hardware and software solutions that won’t let you down, backed by comprehensive maintenance agreements to ensure your experiences remain smooth and stress-free for staff and visitors alike.
Get in touch to enhance your visitor experience
Our team understands the contrasting demands of the visitor attractions sector, making us the perfect partners to create your new immersive VR attractions. Contact us today to arrange your free hour of consultation.
