VR and AR Binoculars
We’ve combined cutting-edge spatial software with timeless, intuitive design.
No apps. No downloads. Just peer through the lenses, and enter another reality.
VR & AR binoculars projects
Hardware Pricing
Purchase our binoculars with your capital budget and maintain them for years to come.
Handheld Binoculars from £2,000, Single Standing Binoculars from £18,000, and Double Standing Binoculars from £24,000 ex VAT.
Lease our binoculars temporarily from one week to two years, from £160 ex VAT a week (2 year contract).
Monetise your binoculars installation with a contactless card reader, via a revenue share agreement.
Pricing based on footfall, please contact us to discuss.
We love to give back to good causes and can help communicate your story in a truly novel way.
20% discount applies to all pricing models for registered charities.
Content options
Content creation or integration are priced separately. Contact us for a quote.
Virtual reality binoculars
Transform the world around you
Augmented reality binoculars
Add a new layer to reality
Single Binoculars
Stationary, self-contained time machine.
We took the beloved seaside viewer telescope design and enhanced it with powerful AR/VR hardware. The result? A stationary, self-contained time machine that seamlessly overlays historical reconstructions, animated scenes, and data-rich visuals onto the real world.
Rugged, weatherproof, and made to perform in outdoor and high-traffic public spaces. From castle ruins to city centres and theme parks, we’ve already installed units across Europe, and the reactions speak for themselves.
Double Binoculars
Our inclusive double-head setup is engineered with accessibility in mind.
One viewer at standard height, the other at a child/wheelchair-friendly level. Both offer the same astonishing digital experience, because every visitor deserves a front row seat to the past, present, or future.
Handheld Binoculars
Your pocket-sized portal to another world.
Our portable AR/VR binoculars are designed for flexibility and freedom. Hand them out at events, use them on guided tours, or offer them as part of a visitor package. With a seamless interface and accessible handling, they deliver interactive experiences with ease.
Benefits
AR camera view
Virtual scene view
Colour customisation
360 Panoramas
Wheelchair accessible version
Weather & vandal resistant
Low power consumption
Gamification and interactivity
Analytics
Easy servicing
AR info points
Shipping worldwide
Download our app to see our binoculars in Augmented Reality
Zubr’s AR/VR Binoculars app lets you test how they would look in your space and trial different colour combinations.
Place a scale 3D model of the binoculars in AR. Use 2 fingers to rotate the model. Choose between our standard or double-headed, wheelchair accessible unit by seeing how each would fit into your location.
FAQs
Zubr’s AR/VR binoculars are custom-built units that allow users to access immersive content simply by looking through a viewer – no apps, phones, downloads, or tech skills needed. Zubr’s binoculars are engineered from years of R&D and designed for museums, heritage sites, public spaces, marketing tradeshows and more.
Zubr binoculars enable immersive Augmented and Virtual Reality experiences that overlay digital content onto real-world surroundings. Users can explore historical reconstructions, animated elements, futuristic landscapes, and more – perfect for heritage sites, museums, zoos, theme parks, scenic viewpoints, and more!
Our double standing binoculars are designed with two binocular heads at different heights, ensuring accessibility for children, wheelchair users, and visitors of all abilities. This inclusive design, paired with the intuitive operation of all models, guarantees an enjoyable user experience for everyone.
Zubr’s AR/VR binoculars are more accessible, intuitive, and public-friendly. Zubr’s units eliminate friction and make high-tech experiences feel effortless.
Not at all! Zubr binoculars are designed with ease of use in mind. Visitors simply look through the lenses to explore immersive digital content. Our software is user-friendly and powered by gaze-activated technology, making interaction seamless and engaging for users of all ages and technical backgrounds.
Zubr binoculars are highly versatile, ideal for heritage sites, museums, tourist attractions, public parks, theme parks and more! Thanks to their durable, weather-resistant design, they are suitable for outdoor use, enhancing the visitor experience wherever they are placed.
Yes, absolutely! Zubr binoculars can be tailored to suit the unique demands of your site or attraction. The hardware can be produced in a variety of colours to match branding or site themes, whilst the digital content is entirely customisable to showcase location-specific experiences, such as historical narratives, local wildlife, or futuristic designs. This ensures a memorable, one-of-a-kind visitor experience.
Minimal – especially with binocular units or app-based experiences. Zubr provides extensive handover documentation, access to our dedicated support portal, alongside options for hands-on inductions, to empower teams to take ownership of their projects with confidence.
The standing binoculars offer a hands-free, stationary experience, ideal for fixed installations at busy attractions or viewpoints. The double standing model provides enhanced accessibility for visitors of all heights and abilities. The handheld binoculars, on the other hand, are lightweight and portable, perfect for guided tours, trails and on-the-go exploration.
Zubr’s design minimises long-term upkeep, with weatherproof and vandal proof casings. Zubr also offers ongoing support packages to ensure your binoculars continue to run smoothly long after installation.