AR and VR Binoculars
We’ve combined cutting-edge spatial software with timeless, intuitive design.
No apps. No downloads. Just peer through the lens, and enter another reality.
AR & VR binoculars projects
Hardware options
Made in the UK
Single standing binoculars
Classic form. Revolutionary function
From £18,000 per unit
Double standing binoculars
Designed for everyone
From £24,000 per unit
Handheld Binoculars
Designed for flexibility and freedom
From £2,000 per unit
Stationary, self-contained time machine.
We took the beloved seaside viewer telescopes design and injected it with some of the most powerful AR/VR hardware on the market. The result? A stationary, self-contained time machine that seamlessly overlays historical reconstructions, animated scenes, and data-rich visuals onto the real world.
Rugged, weatherproof, and made to perform in outdoor and high-traffic public spaces. From castle ruins to city centres and theme parks, we’ve already installed units across Europe, and the reactions speak for themselves.
Our inclusive double-head setup is engineered with accessibility in mind.
One viewer at standard height, the other at a child/wheelchair-friendly level. Both offer the same astonishing digital experience, because every visitor deserves a front row seat to the past, present, or future.
Your pocket-sized portal to another world.
Our portable AR/VR binoculars are designed for flexibility and freedom. Hand them out at events, use them on guided tours, or offer them as part of a premium visitor package. With a seamless interface and accessible handling, they deliver interactive experiences with ease.
Content options
Virtual reality binoculars
Transform the world around you
Augmented reality binoculars
Add a new layer to reality
Benefits
AR camera view
Virtual scene view
Colour customisation
360 Panoramas
Wheelchair accessible version
Weather & vandal resistant
Low power consumption
Gamification and interactivity
Analytics
Easy servicing
AR info points
Shipping worldwide
People loved interacting with the binoculars, which mixes the nostalgia of seaside attractions with the magic of seeing a landscape change before your eyes. Allowing anyone can walk up and see the past and future of the area spring to life around them.
Calvium – Cardiff Bay, Porth Tigr
People loved interacting with the AR binoculars, which mixes the nostalgia of seaside attractions with the magic of seeing a landscape change before your eyes. Allowing anyone can walk up and see the past and future of the area spring to life around them.
Calvium – Cardiff Bay, Porth Tigr
Download our app to see our binos in AR
Zubr’s AR/VR Binoculars app lets you test how they would look in your space and trial different colour combinations.
Place a scale 3D model of the binoculars in AR. Use 2 fingers to rotate the model. Choose between our standard or double-headed, wheelchair accessible unit by seeing how each would fit into your location.
Faqs
Zubr binoculars enable immersive augmented and virtual reality experiences that overlay digital content onto real-world surroundings. Users can explore historical reconstructions, animated elements, futuristic landscapes, and more – perfect for heritage sites, museums, zoos, theme parks, scenic viewpoints, and more!
Our double standing binoculars are designed with two binocular heads at different heights, ensuring accessibility for children, wheelchair users, and visitors of all abilities. This inclusive design, paired with the intuitive operation of all models, guarantees an enjoyable user experience for everyone.
Not at all! Zubr binoculars are designed with ease of use in mind. Visitors simply look through the lenses to explore immersive digital content. Our software is user-friendly and powered by gaze-activated technology, making interaction seamless and engaging for users of all ages and technical backgrounds.
Zubr binoculars are highly versatile, ideal for heritage sites, museums, tourist attractions, public parks, theme parks and more! Thanks to their durable, weather-resistant design, they are suitable for outdoor use, enhancing the visitor experience wherever they are placed.
The standing binoculars offer a hands-free, stationary experience, ideal for fixed installations at busy attractions or viewpoints. The double standing model provides enhanced accessibility for visitors of all heights and abilities. The handheld binoculars, on the other hand, are lightweight and portable, perfect for guided tours, trails and on-the-go exploration.
Yes, absolutely! Zubr binoculars can be tailored to suit the unique demands of your site or attraction. The hardware can be produced in a variety of colours to match branding or site themes, whilst the digital content is entirely customisable to showcase location-specific experiences, such as historical narratives, local wildlife, or futuristic designs. This ensures a memorable, one-of-a-kind visitor experience.