AR and VR Binoculars
Augmented reality without downloading an app
Developed through 5 years of R&D, our innovative AR binoculars are the perfect hands-on solution for even the least tech-savvy visitor to heritage organisations, tourist attractions, museums, public engagement and marketing events, corporate training programmes and more. Our various models offer unparalleled AR/VR experiences that bring the past to life, reimagine the present, and envision the future. Whether you're holding our portable binoculars, peering through our classic single standing units, or sharing the view with our inclusive double standing models, you'll enjoy intuitive, accessible designs that blend seamlessly into any environment. Step up to the lens and discover how our designs can transform ordinary views into astonishing adventures.
AR & VR binoculars projects
Options
Single standing binoculars
Double standing binoculars
Handheld Binoculars
Single standing binoculars
Zubr’s single standing binoculars combine the charm of a recognisable seaside design with impressive AR/VR technology, delivering a stationary immersive experience for users of all ages. Our sleek, freestanding units feature a classic aesthetic reminiscent of traditional viewing telescopes, with simple and intuitive controls to ensure accessibility – simply peer through the lens to view gorgeous digital overlays, from animated characters to architectural reconstructions. Whether installed at public parks, attractions or tourist hotspots, our innovative binoculars create engaging and memorable encounters with the past, present and future.
Double standing binoculars
Zubr’s double standing binoculars are designed to offer an accessible and inclusive AR/VR experience for all visitors. Featuring a dual-head set up, involving one set of binoculars at a much lower height, the hardware caters to a diverse range of users, including children and wheelchair users. Ensuring everyone can explore rich digital overlays, visitors can effortlessly engage with the digital content through an intuitive interface, whilst remaining rooted in the real world around them – our AR content creates an interactive and inclusive experience, designed to enhance the visitor’s surroundings in unforgettable ways.
Handheld binoculars
Our handheld AR/VR binoculars offer a portable, immersive experience that blends the real world with augmented or virtual reality elements. These compact models allow users to explore digital content overlaid onto their surroundings, such as historical reconstructions, animated characters or futuristic landscapes. Designed with user-friendly software, the binoculars are intuitive to operate, making them ideal for enhancing interactive experiences across heritage sites, museums, and tourist attractions.
People loved interacting with the binoculars, which mixes the nostalgia of seaside attractions with the magic of seeing a landscape change before your eyes. Allowing anyone can walk up and see the past and future of the area spring to life around them.
Calvium – Cardiff Bay, Porth Tigr
Benefits
AR camera view
Virtual scene view
Colour customisation
360 Panoramas
Wheelchair accessible version
Weather & vandal resistant
Low power consumption
Gamification and interactivity
Analytics
Easy servicing
AR info points
Shipping worldwide
Download our app to see our binos in AR
Zubr’s AR/VR Binoculars app lets you test how they would look in your space and trial different colour combinations.
Place a scale 3D model of the binoculars in AR. Use 2 fingers to rotate the model. Choose between our standard or double-headed, wheelchair accessible unit by seeing how each would fit into your location.
Faqs
Zubr binoculars enable immersive augmented and virtual reality experiences that overlay digital content onto real-world surroundings. Users can explore historical reconstructions, animated elements, futuristic landscapes, and more – perfect for heritage sites, museums, zoos, theme parks, scenic viewpoints, and more!
Our double standing binoculars are designed with two binocular heads at different heights, ensuring accessibility for children, wheelchair users, and visitors of all abilities. This inclusive design, paired with the intuitive operation of all models, guarantees an enjoyable user experience for everyone.
Not at all! Zubr binoculars are designed with ease of use in mind. Visitors simply look through the lenses to explore immersive digital content. Our software is user-friendly and powered by gaze-activated technology, making interaction seamless and engaging for users of all ages and technical backgrounds.
Zubr binoculars are highly versatile, ideal for heritage sites, museums, tourist attractions, public parks, theme parks and more! Thanks to their durable, weather-resistant design, they are suitable for outdoor use, enhancing the visitor experience wherever they are placed.
The standing binoculars offer a hands-free, stationary experience, ideal for fixed installations at busy attractions or viewpoints. The double standing model provides enhanced accessibility for visitors of all heights and abilities. The handheld binoculars, on the other hand, are lightweight and portable, perfect for guided tours, trails and on-the-go exploration.
Yes, absolutely! Zubr binoculars can be tailored to suit the unique demands of your site or attraction. The hardware can be produced in a variety of colours to match branding or site themes, whilst the digital content is entirely customisable to showcase location-specific experiences, such as historical narratives, local wildlife, or futuristic designs. This ensures a memorable, one-of-a-kind visitor experience.
