Entertainment
At Zubr we make augmented and virtual reality experiences which create opportunities for connection.
Bringing together young and old, tech whizzes and tech novices, our AR/VR deployments are memorable but simple to engage with. Bypassing complex instructions and prioritising accessibility, we develop immersive experiences that appeal to the general public and leave a lasting impression.
Say goodbye to broken interactives and hello to reliable results.
Our entertainment industry clients bring their venue knowledge and visitor expertise, and Zubr advises on the best way to create an enticing experience which will seamlessly embed into existing visitor offerings and build anticipation for new launches.
Expertise
Entertainment venues
Zubr develops immersive content and powerful AR/VR experiences for tourist destinations and entertainment venues. Whether you want to bring a virtual dragon into your theme park, or play basketball at Madison Square Garden, our team can advise on the best deployment method to suit your audience and create family-friendly XR that will keep the whole family entertained.
Arts and culture
Many arts and culture organisations choose Zubr to co-create AR experiences for (or with) their audiences. From augmented reality pop-up books for children to AR artworks and wall murals, Zubr frequently collaborates with artists to develop an augmented layer which elevates their traditional outputs by offering an immersive way to engage with their work.
Whether directed by the artist’s vision or crafting our own response to your work, we work closely with you throughout the process to ensure we communicate your desired message and retain your style whilst delivering a unique digital perspective.
From producing augmented reality art installations and virtual reality exhibitions for solo artists, to collaborating with art collectives to create digital festivals, and supporting community groups making interactive illustrations through our AR workshops, Zubr is the ultimate digital partner for arts and culture organisations.
Music Industry
From immersive live visuals to augmented reality album art, Zubr collaborates with musicians, labels, and music publications to amplify their creative output through digital innovation. Whether it’s an interactive poster campaign or an AR-enhanced magazine spread, we use technology to create memorable experiences that deepen the connection between artists and audiences.
Our work for music includes everything from developing web-based AR filters for social media releases to crafting full-scale virtual music video visuals that blur the line between performance and digital art. We understand the nuances of music branding and fan culture, and work closely with artists and creative teams to ensure every visual element complements and elevates the music it accompanies.
One standout example is our special edition of Crack Magazine for Aphex Twin, where bespoke augmented content turned each page into a dynamic visual experience. The issue became a collector’s item and showcased how AR can turn traditional print into something truly iconic.
Whether you’re launching a debut EP, reimagining a tour experience, or creating an immersive world around your latest album, Zubr is here to help you push creative boundaries and bring your vision to life.
AR Trails
Zubr’s augmented reality trails transform walks through cities, parks and visitor attractions into interactive experiences. By combining AR visuals with expertly crafted storytelling, we create unexpected moments of joy and discovery: revealing forgotten facts, beloved local legends, and hidden narratives through engaging digital content.
Whether you’re looking to develop a seasonal attraction or boost footfall in key locations, our custom AR trails offer an exciting way to explore. We work closely with tour guides, town councils and local businesses to uncover the most compelling stories, before bringing them to life through breathtaking visuals, AR games, and interactive elements.
Designed for all ages and all devices, our in-browser webAR trails are easy to access and packed with surprises. Alternatively, our AR trail apps feature everything from historical reimaginings to gamified treasure hunts. Each AR trail is tailored to captivate and educate, ensuring that every journey is as enlightening as it is entertaining.