WebAR
Zubr designs Augmented Reality experiences that run directly in a web browser, no app download required.
What we can achieve with WebAR
3D Models
AR Characters
Face Filters
Immersive Views
With Zubr’s WebAR platform, audiences can engage instantly from a simple link or QR code, making it the perfect solution for campaigns, events, education, retail, and immersive storytelling.
Whether you’re looking to showcase products, bring characters to life, enhance printed materials, or create playful interactive moments, WebAR combines intuitive tech and creative magic, resulting in seamless digital moments for all to enjoy.
Tap the button below to see one of our 3D models in webAR.
Zubr’s WebAR platform
Browser-based platform, no app downloads required
Launch via QR codes or links
Can be hosted on a branded micro-site
Supports audio, visuals, and animation
Optimised streaming and assets to minimise data use
Modular and scalable, perfect for testing and growth
Uses device camera and compass to position AR
Built-in analytics to track content performance
Integrates with existing websites to reduce hosting costs
Immersive Views
These WebAR scenes offer users a glimpse inside rich, immersive environments directly from their mobile browser. They’re perfect for storytelling, product showcases, or transporting audiences to impossible locations without an app.
- 180 window of postcard views
- 360 baubles made from 3D renders
- Immersive 360 environments
3D Models and Objects
WebAR supports high-quality 3D models that can be viewed, rotated, and explored in real time. This is ideal for product demos, interactive exhibits and character-driven experiences.
Selfie Filters
Face-tracking WebAR experiences allow users to try on filters, masks, make-up, or custom avatars – all instantly in their browser. These interactive 2D and 3D ‘dress-up’ layers boost engagement and give users a playful, personalised AR moment.
Characters
Bring characters to life in AR using video, animation, or AI. Users can meet, interact with or listen to characters who appear right before them in their real-world space.
- AI generated character and narration
- Prefilmed characters
- Full 3D animated characters
Minigames
WebAR minigames turn everyday environments into playful, interactive spaces. Simple mechanics, fast loading and creative animations make them ideal for events, campaigns, and gamified storytelling – whether engaging customers or occupying the little ones!
Image Trackers
Image-tracking WebAR anchors digital content onto real-world visuals, transforming static images into interactive, animated moments. Perfect for adding depth, storytelling or surprise to printed materials.
- Make a poster or packaging come to life
- Animate book covers or album artwork
- Extend murals, signage or shopfront graphics beyond their borders
Start your WebAR project with Zubr
Zubr offers a variety of augmented reality tools to enhance your project, whether installing our innovative AR binoculars, building bespoke AR Trails and apps, or utilising browser-based WebAR.
With Zubr’s WebAR platform, you can open the door to fast, accessible, and highly engaging augmented reality experiences that users can launch instantly. If you’d like to explore how these solutions can fit your project, get in touch with us.
FAQs
Web AR stands for Web-based Augmented Reality. WebAR runs directly in a web browser, so users don’t need to download an app. This makes it faster to access, easier to share, and ideal for campaigns, product demos, or limited attractions.
Most modern smartphones and tablets support WebAR including iOS (Safari) and Android (Chrome) devices. We ensure compatibility during development for the widest possible reach.
Users simply click a link, scan a QR code or hover over a tracking image. There’s no installation required, allowing instant engagement from your audience.
Yes. WebAR can display high-quality 3D models, as well as animated characters and scenes. Tap-to-place 3D objects allow users to rotate, zoom, and explore the content from all angles in their browser.
Yes. WebAR supports face tracking for filters and avatars, 2D and 3D dress-up experiences, and interactive minigames – all playable directly in the browser.
Image tracking anchors AR content to real-world visuals like posters, books, or packaging. This transforms static images into animated, interactive experiences without any app downloads.
Yes. WebAR is ideal for immersive product showcases, promotional campaigns, educational content, and interactive storytelling, providing a memorable experience that engages audiences instantly.
WebXR is an umbrella term that covers web-based augmented reality (AR) and virtual reality (VR). WebAR is a specific use of WebXR that focuses on delivering augmented reality experiences through the browser.
As WebAR continues to evolve, the terms WebAR and WebXR are sometimes used interchangeably.
We have developed our own WebAR platform, offering our clients greater flexibility, long-term control, and custom-designed WebAR experiences tailored specifically to their brand and audience. Zubr’s platform embraces the ease and accessibility of other WebAR platforms but without the licence fees and restrictions.
Yes. WebAR can support world tracking, allowing virtual objects to be placed and anchored within real-world environments using a device’s camera and sensors. This enables experiences such as placing objects on surfaces, spatial storytelling, or 360° environments that feel grounded in the user’s physical space – all directly in their web browser.
Get in touch with the Zubr team. We provide a free discovery call and can help define your goals to design your WebAR experience, delivering a seamless AR solution that works across browsers and devices.
If your device is listed as compatible but you’re experiencing issues, please make sure you’re running the latest version of Android or iOS.
Unfortunately, not all smartphones support augmented reality. If the WebAR link isn’t working on your phone, it’s likely that your device doesn’t meet one or more of the technical requirements needed to run AR. Some smartphones lack essential hardware such as a compatible camera, compass, or gyroscope.
If possible, try accessing the link on another device, or use a friend’s or family member’s device with their permission.