Museums and Heritage
We champion immersive interpretation
Transform visitor engagement through immersive storytelling. Whether you’re reconstructing a historic site or curating a new exhibition, invite your visitors to relive history with augmented reality for museums.
Zubr works in close partnership with cultural institutions to design and deliver impactful digital interpretation using cutting-edge AR, VR, and 3D technologies. We offer a variety of mediums of digital interpretation; our augmented reality for heritage and historical sites includes apps, AR binoculars, interactive trails, 3D scanning and more.
Trusted by museums and heritage leaders
![Historic interiors in AR. 3d reconstruction of the dining room at Margam Castle for M[AR]gam app](https://zubr.co/wp-content/uploads/2025/01/Margam_Dining_Room_compr-uai-1080x1080.jpg)
A collaborative approach from day one
We believe the best digital interpretation comes from true collaboration. That’s why we begin every project by working closely with your interpretation teams, curators, educators, and tour operators to help us understand your stories and site. This enables us to recreate authentic 3D environments and artefacts in user-friendly AR.
Together, we create an experience that uses AR in meaningful ways, actively deepening historical understanding and fostering a stronger connection with visitors, rather than relying on technology at a superficial level. From the initial content consultation to final delivery, we’re with you every step of the way – translating complex historical content into accessible, emotionally resonant immersive experiences.
Engage your audience with bespoke augmented reality content
With its ever-expanding possibilities, augmented reality for museums and heritage offers a powerful approach for cultural and historical organisations to enrich the visitor experience. Augmented reality for museums brings artefacts to life by showing how they were used in context, whilst augmented reality for heritage can vividly recreate how historical sites once looked.
Augmented reality for museums and cultural heritage sites provides a visual and interactive boost to any exhibit, without detracting from traditional engagement. Your existing interpretation can be complemented by skilfully crafted immersive content, whilst new digital interpretation can entice new audiences and increase dwell time. As part of the official Museums + Heritage directory, we understand the importance of building on existing interpretation to deliver cohesive and engaging experiences for all visitors.
By tapping into this immersive technology, you can excite your visitors in ways that were previously impossible. With a variety of engaging mediums at your fingertips – from bespoke AR trails to our customised TikTok filters – you can enhance your digital outreach and engagement, all whilst staying ahead with the latest technology.
Why work with us?
Our multidisciplinary team are experts at designing and developing digital interpretation and augmented reality for museums, heritage sites and cultural institutions. Working with Zubr, you’ll benefit from more than just our in-house expertise:
- Stronger visitor engagement: AR and VR add layers of meaning, emotion and interactivity to your exhibitions – enhancing, not replacing, traditional interpretation.
Grow your audience: Immersive content helps you engage younger, more digitally inclined audiences, whilst our expertise ensures these experiences remain accessible to people of all ages and abilities. - End-to-end support: You’ll never be left in the dark. We work with you from initial idea to final installation, and beyond.
- Custom solutions: Every historic site is different. We adapt our approach to your site’s specific needs, with outputs ranging from app-based augmented reality for historical sites, to AR binoculars installed on location.
- Trust and collaboration: We see ourselves as your project partners, not just suppliers. Our staff have experience working in the heritage sector and understand the unique challenges of interpreting historic sites and collections.
Initial consultation
Digital interpretation format confirmed
Storyboard and User Experience
2D/3D Development
AR/VR Development
Testing
Onsite delivery and installation
Launch and Promotion
Custom content curation for digital interpretation
As every AR project is different, we begin with an initial content consultation between our team and the project’s heritage experts to ensure we are fully briefed on the relevant historical content. We love delving into the historical nuggets you’ve unearthed and finding new ways to share the stories, facts and myths with your visitors.
Following an initial consultation we confirm the format of digital interpretation with the client and begin development. We create a project brief and storyboard the user experience, so you know how your visitors will be engaging with the digital interpretation.
Our design team creates spectacular 2D and 3D assets for each experience, including accurate AR facades and interiors, 3D-modelled artefacts, and animated historical characters. All filming, animation, sound design, editing and development is done in house.
We can also conduct or advise on 3D scanning and photogrammetry to create project assets.
We ensure regulatory compliance in all projects, and are able to include data monitoring and comprehensive analytics if required.
During development we share demos, screenshots and test apps so project teams can try out the experience and give us feedback including new ideas and any changes. Many of the assets we create, such as 3D models, can be repurposed across multiple platforms, including mobile apps, AR/VR binoculars, and web-based AR. This not only increases the lifespan of your content but also boosts your return on investment by making it easy to extend the experience into new formats without starting from scratch.
Our projects are always highly collaborative; we want the final experience to exceed your expectations and delight curators, conservators, first-time visitors and life-long members alike so it’s vital we involve as many people as possible during the testing phase.
Most projects culminate in onsite delivery and installation where we conduct thorough testing to identify and solve any bugs, leaving you with a visitor ready experience.
Zubr is the leading studio making Augmented and Virtual Reality for Museums and Heritage
Whether you’re envisioning a bold new visitor experience or looking to enhance your existing interpretation, Zubr is ready to partner with you to make it happen. Get in touch to explore how our expert consultancy can help bring your stories to life with bespoke, immersive interpretation designed around your heritage and your visitors.
