Trusted by cultural institutions and artists
In today’s rapidly evolving digital landscape, artists are no longer confined to traditional mediums. With advances in AR for artists and VR art experiences, the boundaries of expression are expanding like never before.
Studies indicate that immersive exhibitions elicit more positive visitor responses as opposed to their traditional counterparts – enhancing sensory intensity, attention, education, entertainment, and overall satisfaction. The integration of immersive technologies demonstrates clear advantages in capturing visitor attention whilst minimising distractions.
Zubr works with solo artists to produce AR art installations and Virtual Reality exhibitions, with art collectives to create digital festivals, and with community groups to make interactive illustrations and AR workshops that wow.
Collaboration is one of our key values. Whether directed by the artist’s vision or crafting our own response to your work, Zubr works closely with you throughout development to ensure we communicate your desired message and retain your style. A Zubr collab is guaranteed to bring a unique digital perspective!
Empowering artists through immersive art technology
For solo artists, Augmented and Virtual Reality offer powerful tools to enhance storytelling, evoke emotion, and reimagine physical exhibition spaces. Whether you’re a visual artist, performer, or multidisciplinary creator, digital art experiences can help you break boundaries and breathe new life into your work.
Research also suggests that virtual or augmented reality applications are more effective in enhancing presence and mental imagery during art appreciation. By immersing audiences more deeply in the artistic vision, these tools open up new modes of interpretation and engagement.
Our collaborations with artists and cultural practitioners are deeply thematic and often centred around specific performances, events, or individual creative practices. Whether we’re working in AR, VR, or Mixed Reality, these experiences are typically choreographed and guided, designed for audiences to step inside a particular artistic vision rather than explore freely. Many projects have an educational or participatory focus, encouraging upskilling and engagement in the arts through immersive, often shared experiences.
We work closely with artists to translate traditional forms – from painting and sculpture to performance and text – into digital, spatial, or three-dimensional experiences. This might mean animating key elements, bringing a static artwork to life, or revealing hidden layers of a piece through interactivity. Sometimes the artist leads the creative direction; other times, we respond to their work with our own interpretive lens. In every case, the process is highly collaborative: the artist shares their assets and intent, and together we shape how their work is reimagined and communicated through immersive technology.
Why work with us?
With over a decade of experience in XR innovation, Zubr has worked closely with artists, galleries, and institutions to design impactful digital art experiences. Our team understands both the technical and creative sides of the process, ensuring that each project remains true to the artist’s vision.
- Tailored to your audience: We adopt a wide range of immersive approaches, to create bespoke digital experiences that reflect your unique artistic style – enhancing your work without overshadowing it.
- Experienced in the art world: From independent artists to art collectives and community groups, we understand the nuances of creative practice and know how to design interactive layers that complement your work and engage your audience.
- Creating accessible art: We make creative technology for artists approachable and adaptable, offering tools and workflows that suit your pace, budget and technical confidence. Accessibility also extends to your audience, as we create all of our digital materials with user experience in mind.
- Multi-disciplinary collaboration: Our team of animators, developers, and digital designers frequently partner with theatre-makers and filmmakers to bring new dimensions to their work. We merge digital and traditional mediums to open your work to fresh perspectives and audiences.
- Reaching the right audiences: The inherent interdisciplinary nature of immersive art is not lost on us. We strive to support creatives in navigating ever-changing technologies and installation barriers – so you can break out on the immersive scene with ease!
- Exhibition-ready experiences: Whether gallery-based or online, our AR and VR exhibitions for independent artists and collectives are crafted to professional standards and designed to captivate viewers from anywhere in the world.
Ready to elevate your work?
Zubr’s ethos is rooted in creativity, making us the perfect partners for elevating or promoting your work. Whether you’re exploring Augmented Reality art for the first time or looking to host an immersive installation using Virtual Reality for visual artists, Zubr is here to help you realise your creative ambitions. With immersive art proven to heighten audience engagement and emotional connection, now is the time to explore new dimensions of creativity.
Get in touch today to unlock a new level of engagement.
