Press Releases

Crack Magazine and Zubr unveil Aphex Twin - Augmented

Bristol-based independent music magazine, Crack, have today unveiled a unique augmented issue. The release is centred around Aphex Twin, one of the most acclaimed figures in contemporary electronic music.

After previously working with Crack on their Bjork In Focus piece, Zubr have created the interactive content using the recently updated Apple AR Kit 2.0 – which pushes the boundaries of Augmented Reality even further.

Within the issue is a 10 page segment centered around a rare interview with Richard D. James, better known as Aphex Twin, as well as artwork from his visual collaborator, Weirdcore.

In the first of its’ kind, Zubr collaborated directly with Weirdcore to turn his existing 3D scans & upcoming EP artwork into an augmented reality app. Users can now experience Weirdcore’s optical distortions on the magazine in 3D.

Understandably chuffed about getting a rare interview with one of the most elusive electronic musicians on the planet in the bag, the Crack team have decided to go whole hog on this one, working with both Weirdcore (who designed it) and Bristol studio Zubr (who built it) on an augmented reality app which promises to bring the magazine cover to life.

Josh Baines, It’s Nice That

To celebrate this interview with one of the most elusive electronic musicians, Crack have planned a month of related content – starting out by hiding sneak peaks of the launch in over 100 locations worldwide, with the help of Landmark.

On top of this, Zubr also developed a bespoke Facebook Filter that can be accessed through the Crack Magazine page. With the filter activated, Facebook users will be able to augment Aphex Twins’ uncanny aesthetic straight onto their faces.

The interview can be found on Crack Magazine’s website, with the physical magazine expected to disappear fast from the usual venues across Europe.

For those lucky enough to get their hands on the issue or poster, the AR app can be downloaded from the App Store and the Play Store.

Limina VR Exhibition App To Debut At 2018 Encounters Film Festival

Two leading Bristol virtual reality companies together launch new app that makes it easy for cultural venues to set up their own VR cinemas

New product will preview in beta at Encounters Film Festival, 25th – 30th September at Watershed.

The software system, officially releasing in early 2019 will allow arts venues and cultural attractions to set up their own virtual reality theatres in existing spaces. Groups of ticket-holders can experience curated selections of VR experiences, simultaneously.

After two years of extensive research and testing, Limina saw the high demand from mainstream audiences for artistic VR, including at last year’s sold-out Limina VR Weekender with Watershed. Limina and Zubr plan for the app to get VR to at least 100,000 audience members in 2019. This new straightforward and scalable solution makes it easy for venues to capitalise on audience demand for all things immersive.

The teams’ joint analysis has demonstrated that this product has the potential to disrupt the out-of-home digital entertainment sector, boosting the South West’s global reputation in VR and bringing jobs to the area. The new product will be used throughout Encounters Festival next week in Watershed – the longest running short film and animation festival in the UK.

“We’ve seen first hand the audience demand for immersive experiences in cultural venues. It is this demand that has led to Zubr’s commercial success and our subsequent investment in Limina. We are going to eliminate the current faff that venues have to endure in putting larger audience groups through VR.”

Jack Norris, MD of Zubr

Zubr are a commercially orientated VR development company who invest significantly in their own R&D. As well as being Limina’s software development partner, they are also investing in Limina. Zubr have previously provided in-location VR solutions for venues including the Eden Project and We the Curious, where their experiences have amassed over 25,000 unique users.

“Reducing the barriers to entry into the world of VR is something I am deeply passionate about. Our VR exhibition app means that any venue can smoothly exhibit VR if it has the space and a paying audience. We’re excited to be previewing the Limina VR Exhibition app at Encounters a really pioneering festival.”

Catherine Allen, founder of Limina Immersive

Encounters Festival’s VR strand runs from Weds 26th September to Sunday 30th in Watershed. VR screenings will run throughout the day and are open to the public. Tickets can be purchased from

Eden Project Launch

The fiery surface of Venus awaits visitors to the Eden Project’s Expedition Space event running now and throughout the summer as part of a cutting-edge virtual reality (VR) experience.

Eden has worked with Bristol-based VR studio Zubr to create the thrilling experience just for Expedition Space.

Zubr have previously worked on projects for clients including Aardman Animations and the team behind the Bloodhound SSC land speed record challenge.

The Eden experience is designed by a BAFTA-nominated VR designer and immerses visitors in the breath-taking vistas and sounds of Venus, taking them on a perilous journey from a base to a rocket ready to take off.

On the way they explore caves on the planet’s surface and traverse a perilous bridge over molten lava flows.

Players wear VR headsets and move through the game world by walking through a purpose-built area in real life. They hear a bespoke soundscape with bubbling lava and rumbling rockets which changes as the player moves through the world.

This is the first time Eden has hosted a full immersive VR experience. In the past Eden has hosted 360 degree films through VR headsets, but this new experience is fully interactive and has been designed especially for Eden. Some of the technology it employs has only become available in the last few months.

Zubr was formed three years ago by a team of people with a background in TV visual effects and video games development. Their team have worked on many VR and AR (augmented reality – a similar technology where computer-generated elements mix with the real world) projects for various clients.

“VR is one of the most dynamic new forms of entertainment and this is an experience that people can only have at Eden this summer. Where else will you able to set foot on the surface of Venus?”

Expedition Space is the ultimate space adventure holiday starring a Mission to Mars, mini-golf on Mercury and a daring slide down the surface of a moon.

The VR experience costs £5 per person in addition to the main Eden Project admission fee.

“This is a major development for Eden and we’re proud to be working with Zubr to bring this unique experience and exciting new technology to our visitors.”

 – Programme Manager Kate Francis

For more information go to

Zubr Bjork Google Cardboard and web VR experience

An immersive look into Bjork's Future

Today, we’ve very proud to unveil a neat little project we’ve been working on with Yadda and Crack Magazine as part of Bjork in Focus.

It’s a simple but powerful immersive environment where you can look around at some exclusive content from this month’s Bjork features in Crack Magazine.

To create the virtual environment, we created custom artwork to fit with the Crack magazine’s cover feature of Bjork –  including a seamless 360 cubemap and meticulously dimensionalised key images. The experience was built using Zubr VR and Yadda’s awesome new Enso Experience platform, which is a versatile, CMS-controlled system for creating great VR content that works right in the browser.  Crack Magazine also made  custom Cardboard viewers to go alongside the experience!

Head over to our Bjork’s Future project page to check out some screenshots, or click here to go straight to the experience itself (that’s right – no app to download).