Leveraging augmented reality to showcase tactical 5G technology

Blu Wireless has already achieved significant success through their ground-breaking TVN trials, where they simulated various battlefield scenarios to test and refine the deployment of tactical 5G in real-world operational conditions. To share this success, Zubr was tasked with creating an augmented reality experience that vividly demonstrates the TVN’s capabilities across diverse terrains and situations.

The resulting AR features two meticulously designed landscapes that represent the TVN’s application on both land and sea. Within these environments, several animated military vehicles are shown utilising Blu Wireless’s TVN technology, with key data points highlighted in real-time as these vehicles navigate the AR landscape. We incorporated several features designed to boost engagement with the showcase material, including interactive diagrams and dynamic animations.

To experience the power of Blu, showcase guests can use any AR-compatible device to scan the tracking image. This launches the AR content, anchoring it in a specific location to ensure intuitive, user-friendly navigation. The 3D assets were designed with a futuristic art style, featuring cyan beams which symbolise the connectivity between vehicles within the mesh network. Sleek, informative pop-ups provide detailed insights into the TVN’s operational capabilities, whilst the dual perspectives – birdseye and ground-level views – enable users to explore the AR environments comprehensively. For example, the ‘Sea’ experience even allows users to delve beneath the water’s surface, emphasising the power of Blu Wireless’s wireless technology and its adaptability to various mission-critical scenarios.

Using augmented reality in order to visualise complex data can be highly effective. Interactive AR increases engagement with key information, whilst facilitating a deeper and more intuitive understanding of the material on offer – in this case, Blu Wireless’s 360° TVN technology.

Here, Zubr’s AR showcase serves as a powerful tool to help users conceptualise how TVN technology can be applied in covert operations, whilst meeting the rigorous demands of the defence sector. By presenting this technology in an interactive and compelling format, Zubr enabled Blu Wireless to communicate the strategic advantages of their TVN to potential military clients and stakeholders with ease.

Zubr’s futuristic design seamlessly aligns with Blu Wireless’s brand guidelines, visually representing their cutting-edge 5G mmWave technology through sleek aesthetics, dynamic high-tech elements and of course, vibrant blue visuals. Zubr are experts in reinforcing brand identity through our bespoke AR designs.

Zubr’s augmented reality showcase delivers a visually impressive, informative presentation of Blu Wireless’s Tactical Vehicle Node. By translating complex technological data into an accessible and immersive format, Zubr significantly enhanced the way Blu Wireless’s technology is perceived within the defence sector. Supporting Blu Wireless’s marketing and demonstration efforts, the AR showcase plays a crucial role in educating military personnel on the potential applications and benefits of tactical 5G networks.

By bringing Blu Wireless’s 360° Tactical Vehicle Node to life through augmented reality, Zubr sets a new standard for how complex data can be visualized and communicated in a highly engaging manner. This project, in particular, underscores the vital role of AR in the future of military technology demonstrations and defense discourse. 

AR is not just a powerful marketing tool; it plays a crucial role in the defense sector, aiding in training, simulations, and battlefield awareness. AR enables military strategists to envision potential threats, including futuristic scenarios, as demonstrated in our Museum of the Future VR experience. As a transformative technology, AR is shaping the future of defense by enhancing situational awareness, strategic planning, and preparedness for emerging security challenges.