New year, new Zubr
As the new year unfolds, we are thrilled to share the results of Zubr’s rebrand journey – a bold step forward in our brand’s evolution. Over the past six months, we’ve been hard at work crafting a fresh visual identity to capture the essence of who we are and what we stand for.
At the heart of our rebrand lies a commitment to our core values: authenticity, confident curiosity, imagination, and innovation. These principles guide everything we do, from pushing creative boundaries to developing bespoke applications and immersive VR experiences.
As part of this journey, we’ve:
- Redesigned our logo to reflect our ambition and creativity.
- Developed comprehensive brand guidelines that align with our identity.
- Revamped our website to offer a fresh and engaging company face.
- Updated our social media presence to better connect with our audience and share our exciting work.
Seeing months of hard work come together has been incredibly rewarding, and we’re excited to share our new brand with you. We hope you’ll love it as much as we do!
Our new logo
One of the standout features of our rebrand is our striking new logo, designed by our talented in-house graphic designer, Miriam. The refreshed design reimagines the Zubr logo with a distinctive impossible “Z” shape, drawing inspiration from the mesmerizing artwork of M.C. Escher.
This impossible shape encapsulates our key message: At Zubr, we achieve the impossible. Whether it’s reviving ancient history or shaping new futures in AR/VR, we strive to push boundaries and make the unimaginable a reality.
It’s very rewarding to see the work that my colleagues and I have put in behind the scenes now out in the world. I hope you love our new brand as much as we do!
Miriam, graphic designer, Zubr
Our new brand colours
A bold new colour palette is another key aspect of our refreshed identity. We’ve moved away from our previous cool-toned turquoise and embraced Zubr Coral, a warm, vibrant shade reminiscent of optimism, enthusiasm and endless possibilities. This shift reflects our desire to bring warmth and energy to our brand while creating a more dynamic and inviting presence.
But don’t worry – our beloved turquoise still remains! It now features as part of our expanded secondary palette, alongside deeper blue, purple and yellow tones. These additional colours allow us to define and differentiate our specialist sectors whilst maintaining a cohesive and versatile visual identity.
Our message
Our new messaging distills what Zubr is all about:
- Confidently curious: We explore the unknown with enthusiasm and open minds.
- Imaginative: Creativity fuels everything we do, allowing us to reimagine possibilities.
- Innovative problem solvers: We embrace challenges as opportunities to design cutting-edge solutions.
With this rebrand, we’re positioning ourselves as the perfect partners for any AR/VR project. Whether you’re looking to bring history to life, create immersive experiences, or explore uncharted technological territory, Zubr is here to help you think without limits.
What's to come?
This rebrand is just the beginning of an exciting new chapter for Zubr. Here’s what you can expect:
- More activity on social media: We’re ramping up our presence on Instagram, Facebook, and LinkedIn to share updates, insights, and behind-the-scenes glimpses of our projects.
- Website updates: Our revamped website will continue to evolve, featuring fresh content, case studies, and news about our latest innovations.
- New project launches: 2025 is shaping up to be an incredible year, and we can’t wait to showcase the projects we’ve been working on.
Thank you for being part of our journey. Here’s to a year of breaking boundaries and achieving the impossible together.