Bring virtual content into the real world. Show your clients the powerful interplay between the physical and digital with our most popular type of content.
Engage audiences with remarkable augmented content

Zubr is one of the leading Augmented Reality (AR) studios in the UK, having completed more than 50 AR projects since 2014. Augmented Reality creates the illusion of eye-popping 3D content existing in the real world. Whether it reveals the hidden scenery of a historic building, creates a portal to another world on your bedroom wall, or makes a music artist pop up on a beer mat – augmentation offers a powerful, user-friendly experience.

Get playful tying 3D content to physical anchors

Quite the opposite to virtual reality, physical objects and your surroundings can make an AR experience all the more effective. We worked with Oracle to augment data stats directly onto a scale model of the Bloodhound Supersonic Car, allowed Battersea Power Station visitors to peer into an augmented art deco control room, and even let potential customers try products at home before making a purchase.

Discover Google’s ARCore and Apple’s ARKit

That doesn’t mean that all AR content needs to be tied to a physical image or object. The two biggest mobile platforms are in fierce competition to create the most powerful markerless AR technology. Now is a better time than ever to create augmented reality content that doesn’t require a tracker image. This means we can augment your content anywhere, at any scale – perfect if you fancy exploring Cardiff Bay’s gigantic historic ships at life size, or peering inside a faithful miniature of Aardman’s Shaun the Sheep Mossy Bottom Farm.

Explore the potential of mixed reality and hybrid technologies

To take augmentation a step further, dedicated mixed reality head-mounted displays can be used to augment content in believable stereoscopic 3D.

Furthermore, there are times when AR and VR can work together seamlessly in the same piece of content. We are world leaders in creating hybrid AR/VR experiences for mobile devices; enthralling viewers with true 3D augmented content that comes to life before their eyes.

We make use of mobile VR headsets with ‘camera passthrough’ to create affordable and accessible hybrid AR/VR experiences. This offers an opportunity to combine the immersive potential of a VR headset with the real-world interaction of augmented reality. Our We the Curious mixed reality hologram experience ran continuously for three years, bringing futuristic technology to more than 10,000 people.

Technologies we use

Android ARCore and Apple ARKit are our primary formats for developing AR.

For camera passthrough experiences, we use the Google Daydream Mirage Solo, Oculus Quest, and Samsung/Android smartphones. High-end mixed reality devices including the Magic Leap, Hololens and ZED Mini can also be used.

For our augmented reality work for social media and web platforms – including Instagram, Facebook, Snapchat and mobile browser – please head over to our Social Media Filters page.

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