Social Media Filters

No need to download another app – now you can make amazing AR filters for Facebook, Instagram, Snapchat and TikTok.

Let your audience put themselves in your marketing

Whether you’re promoting the defining feature of your product, the cultural spirit of your restaurant or the past wonders of a historical building – there are now countless opportunities to make great AR content built directly into the top social media platforms.

Cheo graffiti artist augmented reality street art Instagram filter by Zubr

Technologies we use

Social Media Filters are a great way of giving your audience a ‘Lite’ AR experience. All current formats use strict file size limits for rapid downloads, QR Code/URL forwarding, and have the full advantages of posting, sharing and tagging on their respective social media platform. We most commonly use Facebook’s Spark AR platform to build compelling AR content for both Facebook and Instagram. Cutting-edge features – such as plane tracking, gesture recognition and background segmentation – work on all mobile devices.

Snapchat Lens Studio also supports most of these features, and makes use of its own ‘Snapcode’ for sharing. Access to TikTok Effector is not currently available in our region, but we expect this to change in the coming months.