R&D into 3D scanning was part of Zubr’s original mission. With countless hours of research under our belts, it’s now one of our main areas of expertise.
The art of capturing a 1:1 replica of the real thing

Zubr is a leading studio of 3D scanning and photogrammetry in Bristol. Arguably the best halfway between flat, non-interactive photography and uncanny CG models – 3D scanning can preserve both the physical accuracy and the interactive potential of many real-world subjects. At Zubr, we often use 3D scanning as cornerstone content for our AR and VR experiences; whether it’s to enable museum visitors to hold a delicate artifact in their own hands, or immerse trade show delegates in an intricately detailed forest environment.

Deploying 3D scans in AR or VR for maximum impact

We think it’s a shame that so much incredible 3D-scanned content just gets rehashed and re-rendered as flat 2D media or baked 360 videos – by their very nature, they are full of high-fidelity 3D detail that deserves to be explored in realtime.
It follows that 3D scans are amazing to view in augmented and virtual reality. This is simply because both are designed to replicate reality; with 3D scans preserving accurate 3D details of a subject, and XR formats enabling users to view that detail in a completely natural way.

An array of different 3D scanning methodologies

3D scanning is straightforward in principle; but it certainly isn’t a one-touch button operation. Through our continuous R&D into new technologies, devices and software, we use different methodologies for capturing subjects such as tiny objects, huge buildings, aerial scenes, shiny materials and living things.

Some of the technology we use includes macro photogrammetry, aerial photogrammetry and video-based photogrammetry, infrared devices such as Kinect, Realsense and Tango, and RGB camera technologies such as the Stereolabs ZED cam and SLAM tracking.

Our Related Services:
Zubr Virtual Reality service

Immerse your audience in a virtual world. The Zubr team are experienced in creating immersive virtual reality experiences for a wide variety of uses.


Zubr augmented reality ARKit ARCore ipad tablet service

Bring virtual content into the real world. Our most popular type of content enables simple but powerful interplay between the physical and the digital.


Zubr 16K 360 image photography service

We don’t always create pre-rendered 360 content. But when we do, we create it in seamless 16K high dynamic range, for integration with other media.