Precision vision correction AR experience stands out at trade show
See the difference, dive deeper
For an international medical trade show, we created Deep Dive AR, an immersive trade show experience that blends interactive storytelling with product education. The precision vision correction AR installation invited expo attendees to guide a virtual diver through a custom AR scene, transforming a simple animated gesture into a powerful metaphor for the benefits of precision vision correction.
Partners
We partnered with creative agency MCCGLC to create an immersive showcase for their client, a global leader in ophthalmology and vision correction. Renowned for pushing the boundaries of innovation in eye care, the pharmaceutical client sought a creative way to make their presence at expos memorable and meaningful. Together, we developed an interactive experience that communicated their core message: precision matters when it comes to our eyesight.
Plunge beneath the surface
The centerpiece of the installation was a custom-built AR experience: after scanning a tracking image, attendees could access the augmented reality using a tablet device. Encouraged to select an avatar, attendees could control the direction and depth of their dive into virtual water by aligning elements on the screen.
Each AR interaction controlled the success of the avatar’s dive, mimicking the fine-tuned precision required in modern vision correction – and of course, the precision of sight offered as an end result of the procedure. As the avatars plunged beneath the surface, more interactive mini challenges were presented underwater. These were accompanied by quiz style questions about our client’s product, positioned to emphasise the clarity, focus, and depth offered by their product.
Launching the experience via QR code, attendees were able to use supplied devices at the client’s exhibition booth. This ensured an accessible, seamless introduction into AR whilst anchoring the experience within the physical booth space for a cohesive branded immersive experience.
Our partners wanted more than just a booth, they wanted to present an impactful message for guests. In a sea of static displays and monotonous sales brochures, the Deep Dive AR experience offered a dynamic, interactive metaphor for precision within ophthalmologic medical technology. The goal was to turn heads, spark industry conversations, and make a technical product feel emotionally resonant for prospective clients.
Marketing that makes a splash
Augmented reality stands out in the chaos of a convention floor. Attendees were drawn in by the novelty, stayed for the interaction, and left with a clear takeaway: precision matters. The precision vision correction AR experience allowed us to translate a complex product message with greater clarity, transforming passersby into engaged participants.
Our Deep Dive AR activation proved that augmented reality can serve as a powerful marketing tool, offering a unique opportunity for connection between the prospective client and pharmaceutical product. By turning vision correction into an interactive journey, we gave the end client more than product visibility, delivering an engaging showcase experience that potential clients are unlikely to forget.
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