Art gallery visitors watching augmented reality pizza art piece with Google Cardboard

Augmented & Mixed Reality

Bring virtual content into the real world. Our most popular type of content enables simple but powerful interplay between the physical and the digital.

Engage audiences with remarkable augmented content

Zubr is one of the leading augmented reality studios in Bristol, having completed more than 15 AR projects since 2015. Augmented reality creates the illusion of eye-popping 3D content existing in the real world. Whether it’s to bring an interactive game onto the pavement, create a portal to another world on your bedroom wall, or make a musical performance pop up on a beer mat – augmentation offers a user-friendly and yet powerful experience.

Get playful tying 3D content to physical anchors

Quite the opposite to virtual reality, visceral physical objects and your surroundings can make an augmented experience all the more effective. Create a portal to the past by augmenting a reconstructed scene onto a real-life doorway. Or render an informative user interface around an artifact in a museum.

Discover Google’s ARCore and Apple’s ARKit

That doesn’t mean that all AR content needs to be tied to a physical image or object. The two biggest smartphone platforms are in fierce competition to create the most powerful markerless AR technology. This means now is a better time than ever to create augmented reality content that doesn’t require a tracker image.

Explore the potential of mixed reality and hybrid technologies

To take augmentation a step further, dedicated mixed reality head-mounted displays – such as the Microsoft Hololens – can be used to augment content in believable stereoscopic 3D.

Furthermore, there are times when AR and VR can work together seamlessly in the same piece of content. We are world leaders in creating hybrid AR/VR experiences for mobile devices; enthralling viewers with true 3D augmented content that comes to life before their eyes.

Technologies we use

Augmented reality has an advantage over virtual reality with how far it stretches into the consumer mass market, via smartphone platforms. Thus, Android and iOS devices are the primary formats for developing AR.

Through our hybrid AR/VR developments, we also make use of mobile VR headsets with camera passthrough, such as the Google Cardboard and Viewmaster.

We also develop with dedicated mixed reality devices, including the Microsoft Hololens and Stereolabs ZED mini.


Zubr ARKit Hololens style augmented reality turbine hologram outside Zubr studio in Bristol UK

Blog post: VR/MR/AR convergence ever-closer with Apple’s ARKit

Read our blog post about how the latest developments with Microsoft’s Hololens and Apple’s ARKit affect the current state of augmented reality.


Projects in this category

Zubr Augmented Virtual reality experience for Oracle Corporation with modified Gear VR headset

Oracle Augmented Showcase
The Reception area of Oracle Corporation’s UK Headquarters plays host to this engaging and insightful mixed reality installation.

Zubr and We the Curious VR Lab augmented volumetric video installation in Bristol

Test Lab
Anyone can become a 3D hologram at the world’s first automated Volumetric Video system, in Bristol’s We The Curious Science Centre.

Zubr volumetric dance piece in augmented reality on smartphone

Immersion Dance
An Arts Council-funded R&D project to explore the potential of volumetric capture and augmentation of dance pieces.

Our Related Services:  

Virtual Reality

Virtual Reality

Immerse your audience in a virtual world. The Zubr team are experienced in creating immersive virtual reality experiences for a wide variety of uses.

3D Scanning & Photogrammetry

3D Scanning & Photogrammetry

R&D into 3D scanning was part of Zubr’s original mission. With countless hours of research under our belts, it’s now one of our main areas of expertise.

Volumetric Video & Videogrammetry

Volumetric Video & Videogrammetry

We are pioneers of ‘holographic’ 4D scanned video content, and one of the only studios in the UK with volumetric video capabilities.